Wardana MA, Masliardi A, Afifah N, Sajili M, Kusnara HP. Unlocking Purchase Preferences: Harnessing Psychographic Segmentation, Promotion and Location Strategies. INFEB [Internet]. 2023Sep.30 [cited 2026Jan.22];5(3):713-9. Available from: https://www.infeb.org/index.php/infeb/article/view/624