Kainde SJ, Polii HRL. Fomo, Virality, and Saturation: A Netnographic Study of Digital Consumer Behavior towards the Mixue Brand in Indonesia. INFEB [Internet]. 2026Mar.31 [cited 2026Apr.11];8(1):185-94. Available from: https://www.infeb.org/index.php/infeb/article/view/1389