Imamah I, Zusrony E, Anzie LP. The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang. INFEB [Internet]. 2025Sep.30 [cited 2025Dec.4];7(3):757-62. Available from: https://www.infeb.org/index.php/infeb/article/view/1272