Imamah, I., Zusrony, E. and Anzie, L. P. (2025) “The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang”, Jurnal Informatika Ekonomi Bisnis, 7(3), pp. 757-762. doi: 10.37034/infeb.v7i3.1272.