Kainde, S. J., & Polii, H. R. L. (2026). Fomo, Virality, and Saturation: A Netnographic Study of Digital Consumer Behavior towards the Mixue Brand in Indonesia. Jurnal Informatika Ekonomi Bisnis, 8(1), 185-194. https://doi.org/10.37034/infeb.v8i1.1389