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Click, Connect, Recruit: A Systematic Review of the Role of Social Media in Employee Recruitment

Agung Sukma Adiguna Siddik Fakultas Ekonomi dan Bisnis Universitas Klabat Tonny Soewignyo Fakultas Ekonomi dan Bisnis Universitas Klabat Deske W. Mandagi Fakultas Ekonomi dan Bisnis Universitas Klabat DOI: https://doi.org/10.37034/infeb.v6i2.869 Keywords: Social Media, Employee Recruitment, Online Recruitment, Human Resource Management, E-Recruitment Abstract The development of technology is a revolution that is good for human life, especially having a good impact on the business sector as well. The existence of technology which is currently highly developed and modified in such a way, makes the tasks carried out more flexible, effective and efficient. The use of social media in recruitment methods provides navigation to stakeholders with the resulting flexibility being considered effective and efficient. This systematic review was made in line with previous research which previously discussed the effectiveness of social media in the recruitment process. The pandemic that hit provided adjustments for the Human Resources department in the process of recruiting new employees. It is stated that the use of technology and social media is effective in obtaining new sources of labor who have character, skills and match the company's qualifications. The results revealed that social media plays a crucial role in HRM beyond recruitment, impacting employer branding, employee engagement, and talent retention. E-recruitment has revolutionized hiring by accessing diverse talent pools and catering to Generation Z preferences. Despite challenges, social media enables personalized candidate interactions and targeted outreach. Integrating AI and analytics offers more efficient and data-driven talent acquisition and management strategies. Downloads Download data is not yet available. References Wirawan. (2015). Manajemen Sumber Daya Manusia Indonesia. PT Raja Grafindo Persada. Wahyudi, H. D. K. A. (2015). 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Klabat Journal of Management, 4(1), 78-89. Wowor, M. C., Mandagi, D. W., Lule, B., & Ambalao, S. S. (2022). The Role of Social Media In Employee Recruitment: A Systematic Literature Review. Jurnal Multidisiplin Madani, 2(12), 4118-4125. Akbar. (2017). Pelatihan dan Pengambangan Sumber Daya Manusia di CV Laksana Karoseri. Universitas Diponegoro. Indonesia Nurmansyah. (2011). Manajemen Sumber Daya Manusia Strategik Untuk Meraih Keunggulan Kompetitif Perusahaan. Pekanbaru. Unilak Press.	Download Published 2024-04-30 Issue Vol. 6, No. 2 (June 2024) Section Articles How to Cite Siddik, A. S. A., Soewignyo, T., & Mandagi, D. W. (2024). Click, Connect, Recruit: A Systematic Review of the Role of Social Media in Employee Recruitment. Jurnal Informatika Ekonomi Bisnis, 6(2), 344-349. https://doi.org/10.37034/infeb.v6i2.869 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

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