The Influence of Affiliate Creator Activities, Affiliate Conversion Rates, and the Number of Active Creators on the Sales Performance of the Pilotter Brand

Mochammad Bahaauddin Al Majidi; Istian Kriya Almanfaluti

doi:10.37034/infeb.v8i3.1485

The Influence of Affiliate Creator Activities, Affiliate Conversion Rates, and the Number of Active Creators on the Sales Performance of the Pilotter Brand

Mochammad Bahaauddin Al Majidi Universitas Muhammadiyah Sidoarjo Istian Kriya Almanfaluti Universitas Muhammadiyah Sidoarjo DOI: https://doi.org/10.37034/infeb.v8i3.1485 Keywords: Affiliate Creator Activity, Affiliate Conversion Rate, Number of Active Creators, Sales Performance, TikTok Shop, Pilotter Brandr Abstract This study aims to analyze the influence of affiliate creator activity, affiliate conversion rate, and the number of active creators on the sales performance of the Pilotter Brand on TikTok Shop. This study uses a quantitative approach with an explanatory research method. The data used are daily secondary data obtained from the TikTok Shop dashboard of the Pilotter Brand for the period from August 23, 2025, to February 28, 2026. Data analysis was conducted using multiple linear regression, supported by classical assumption tests, t-test, and F-test. The results show that affiliate creator activity has a positive and significant effect on sales performance. The affiliate conversion rate also has a positive and significant effect on sales performance. Meanwhile, the number of active creators does not have a significant effect on sales performance. Simultaneously, affiliate creator activity, affiliate conversion rate, and the number of active creators have a significant effect on the sales performance of the Pilotter Brand. These findings indicate that improving sales performance is not solely determined by the number of creators, but is more strongly influenced by productive creator activity and the ability to convert creator activities into transactions. Downloads Download data is not yet available. References Uwase N., M. (2025). Consumer Behavior in the Digital Age. IAA Journal of Art and Humanities, 12(1), 77–83. DOI: https://doi.org/10.59298/iaajah/2025/1217783 . Zulfan Zulkarnaen Z, & Agus Hermawan. (2025). Social Commerce 2.0: TikTok Shop dan Masa Depan Belanja Digital. Jurnal Rimba: Riset Ilmu Manajemen Bisnis Dan Akuntansi, 3(2), 285–295. DOI: https://doi.org/10.61132/rimba.v3i2.1791 . Maeskina, M. M., & Hidayat, D. (2022). Adaptasi Kerja Content Creator di Era Digital. Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi, 11(1), 20–30. DOI: https://doi.org/10.35508/jikom.v11i1.5150 . Muslimah, L. (2024). Penerapan Standar Akuntansi Keuangan (SAK) terhadap Kualitas Laporan Keuangan pada Perusahaan Manufaktur di Indonesia. Jurnal Ekonomika dan Bisnis (JEBS), 4(5), 918–923. DOI: https://doi.org/10.47233/jebs.v4i5.2021 . Mangiò, F., & Di Domenico, G. (2022). All that Glitters is Not Real Affiliation: How to Handle Affiliate Marketing Programs in the Era of Falsity. Business Horizons, 65(6), 765–776. DOI: https://doi.org/10.1016/j.bushor.2022.07.001 Musyafa, M. H., Rahma, T. I. F., & Marliyah, M. (2025). Analisis Efektivitas Strategi Affiliate Marketing untuk Meningkatkan Penjualan Brand Evolene. Journal of Economics and Management Scienties, 404–413. DOI: https://doi.org/10.37034/jems.v7i3.153 . Alfiannor, A. (2024). Analisis Pengaruh Influencer Marketing terhadap Minat Beli Konsumen: Literatur Review. Ekodestinasi, 2(2), 128–137. DOI: https://doi.org/10.59996/ekodestinasi.v2i2.607 . Alfiannor, A. (2024). Analisis Pengaruh Influencer Marketing terhadap Minat Beli Konsumen: Literatur Review. Ekodestinasi, 2(2), 128–137. DOI: https://doi.org/10.59996/ekodestinasi.v2i2.607 . Rusandi, & Muhammad Rusli. (2021). Merancang Penelitian Kualitatif Dasar/Deskriptif dan Studi Kasus. Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam, 2(1), 48–60. DOI: https://doi.org/10.55623/au.v2i1.18 . Hiu, C., & Putri, L. R. W. (2025). Analisis Faktor Penghambat Penerapan SAK EMKM terhadap Kualitas Laporan Keuangan UMKM di Jakarta Barat. Jurnal Penelitian Inovatif, 5(3), 2537–2550. https://doi.org/10.54082/jupin.1657 . Nabella, S. D., Munandar, A., & Tanjung, R. (2022). Likuiditas, Solvabilitas, Aktivitas dan Profitabilitas terhadap Harga Saham Pada Perusahaan Sektor Tambangan Batu Bara yang Terdaftar di Bursa Efek Indonesia. Measurement Jurnal Akuntansi, 16(1), 97–102. DOI: https://doi.org/10.33373/mja.v16i1.4264 . Siregar, N. A., & Zoraya, I. (2025). The Influence of CSR, Environmental Investment, Environmental Performance, Environmental Disclosure and Financial Performance (Empirical Study on Manufacturing Companies Registered on the IDX). Management Analysis Journal, 14(3), 387–399. DOI: https://doi.org/10.15294/maj.v14i3.32015 . Christina, C. (2022). Pengaruh Modal Intelektual dan Struktur Modal Terhadap Kinerja Keuangan Perusahaan Perkebunan. Jurnal Perspektif, 20(1), 36–41. DOI: https://doi.org/10.31294/jp.v20i1.11825 . Chan, J. Y. L., Leow, S. M. H., Bea, K. T., Cheng, W. K., Phoong, S. W., Hong, Z. W., & Chen, Y. L. (2022). Mitigating the Multicollinearity Problem and its Machine Learning Approach: A Review. Mathematics. MDPI. DOI: https://doi.org/10.3390/math10081283 . Wang, C., Liu, T., Zhu, Y., Wang, H., Wang, X., & Zhao, S. (2023). The Influence of Consumer Perception on Purchase Intention: Evidence from Cross-Border E-Commerce Platforms. Heliyon, 9(11). DOI: https://doi.org/10.1016/j.heliyon.2023.e21617 . Firdausya, F. A., & Indawati, R. (2023). Perbandingan Uji Glejser dan Uji Park dalam Mendeteksi Heteroskedastisitas pada Angka Kematian Ibu di Provinsi Jawa Timur Tahun 2020. Jurnal Ners, 7(1), 793–796. DOI: https://doi.org/10.31004/jn.v7i1.14069 . Siburian, A. N. S., & Sukati, I. (2023). Pengaruh Kepercayaan, Daya Saing dan Ketepatan Waktu terhadap Kepuasan Pelanggan Pengguna Aplikasi Gojek di Kota Batam. Jurnal Disrupsi Bisnis, 6(6), 584–595. DOI: https://doi.org/10.32493/drb.v6i6.31255 . Chen, Y. (2016). Spatial Autocorrelation Approaches to Testing Residuals from Least Squares Regression. PLoS ONE, 11(1). DOI: https://doi.org/10.1371/journal.pone.0146865 Puspitasari, R. (2022). The Effect of Labor Force, Exports and Government Expenditures on GDP. Efficient: Indonesian Journal of Development Economics, 5(3), 286–294. DOI: https://doi.org/10.15294/efficient.v5i3.54959 . Dyastita, Z., & Rustamaji, A. C. P. (2024). Peningkatan Kinerja Karyawan Melalui Gaya Kepemimpinan, Kompetensi, dan Lingkungan Kerja Karyawan PT. XYZ. Jurnal Manajemen Terapan dan Keuangan, 13(02), 496–509. DOI: https://doi.org/10.22437/jmk.v13i02.32905 . Sulistio, L., & Talumantak, R. (2024). Pengaruh Media Sosial, Citra Destinasi dan Persepsi Harga terhadap Keputusan Berkunjung di Dunia Fantasi (Dufan). Jurnal Ilmiah Metansi (Manajemen dan Akuntansi), 7(2), 298–309. DOI: https://doi.org/10.57093/metansi.v7i2.282 . Putri Hana Salsafila, Bintang Narpati, Murti Wijayanti, & Tri Yulaeli. (2023). The Influence of Work Discipline, Work Motivation, and Work Environment on Employee Performance. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 1(6), 882–894. DOI: https://doi.org/10.61990/ijamesc.v1i6.112 .	Download Published 2026-09-14 Issue Vol. 8, No. 3 (September 2026): Accepted Section Articles How to Cite Al Majidi, M. B., & Almanfaluti, I. K. (2026). The Influence of Affiliate Creator Activities, Affiliate Conversion Rates, and the Number of Active Creators on the Sales Performance of the Pilotter Brand. Jurnal Informatika Ekonomi Bisnis, 8(3), 644-650. https://doi.org/10.37034/infeb.v8i3.1485 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.