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Strategic Analysis of the Organization's Vision and Mission in Improving Company Performance and Competitiveness

Herman Hermawan Universitas Negeri Jakarta Syufriadi Ibrahim Universitas Negeri Jakarta Augustriandi Universitas Negeri Jakarta Indra Pahala Universitas Negeri Jakarta Agung Wahyu Handaru Universitas Negeri Jakarta DOI: https://doi.org/10.37034/infeb.v7i2.1149 Keywords: Vision Statement, Mission Statement, Strategic Management, Organizational Performance, Competitive Advantage Abstract This research aims to analyze the role of organizational vision and mission in improving company performance and competitiveness. Using the literature study method, this research examines various relevant sources to identify how vision and mission can serve as strategic guides in decision-making. The analysis shows that a clear vision and well-defined mission contribute to the creation of a strong organizational culture, increased employee motivation, and the development of effective strategies. In addition, this study found that companies that consistently review and update their vision and mission tend to be more adaptive to market changes and able to maintain a competitive advantage. These findings provide important insights for managers and organizational leaders in formulating result-oriented strategies to improve the overall performance of the company in the era of global competition. Downloads Download data is not yet available. References Try Wahyu Utami., & Ali Hardana. (2022). Analisis Prediksi Kebangkrutan dengan Menggunakan Metode Altman Z-Score pada PT. Indofood Sukses Makmur, Tbk. SOSMANIORA J. Ilmu Sos. dan Hum., 1(4), 399–404. DOI: https://doi.org/10.55123/sosmaniora.v1i4.1116 . Dion Eko Valentino. (2016). Analisis Perencanaan Strategis Sistem Informasi. Tematik, 3(2), 80–91. DOI: https://doi.org/10.38204/tematik.v3i2.86 . Juwita Nur Aisyah, M Alfi Aulia, Qurotul Ayuni, & Mualimin Mualimin. (2024). Perencanaan Strategis dalam Meningkatkan Kinerja Organisasi. 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Jurnal Informatika Ekonomi Bisnis, 7(2), 339-344. https://doi.org/10.37034/infeb.v7i2.1149 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

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